Have you been struggling to stick out from your competition? A very common complaint among REALTORS is that there are 200 agents within their company and there is no way for them to stand out. We have an unforgettable brand that will get you noticed.
While branding and marketing go hand-in-hand, they’re not the same thing. At Pink Realty, we have made them same thing. At the most basic level, BRANDING is who you are. MARKETING is how you build awareness of your brand.
Branding is your core offerings and values — the things that attract your customers to you. Marketing is the strategy you use to create awareness of those offerings and values.
Branding is what differentiates you from the competition and facilitates the building of trust and loyalty. Branding allows you to develop relationships with your customers, rather than just creating a series of transactions; which is very good for any business.
Because branding is at the core of what you can do, it’s important to make sure your brand is legally compliant and protected.